Real estate agents send just sold postcards right after they have sold a property. It is generally transmitted to potential buyers and sellers. Postcards for just sold listings help create psychological effects on people’s minds. The potential sellers get an idea that the agent is successful at selling houses in the neighborhood. Above that, if a desirable price is printed on the postcard, the motivation to sell comes right in. It is one of the oldest tricks experienced realtors use to make the most.
Three Reasons Why Just Sold Listings Are Vital
Motivates Prospect
Just sold postcards fall in the category of direct mail marketing. It is meant to provide help to people who are looking for real estate solutions. A call-to-action is attached at the bottom of the card, influencing people to take immediate action.
Increases Visibility
Even if individuals are not interested in buying or selling, they know real estate’s happenings. It spreads brand awareness and lets people know about the work’s success. Chances are high that the words will reach from one person to another through the process. And everyone knows the value of word-of-mouth marketing in real estate.
Showcase Success
Postcards for just sold listings are crucial in generating leads not immediately but over time. Awareness is raised, and people get to know about the latest updates on your work. Targeting marketing through postcards is simple and effective. It is an excellent opportunity to build a referral business and generate more leads.
Tips to Create Effective Real Estate Postcards
- Try to keep the information as brief as possible. Do not bore the readers with overwhelming messages that deviate from the goals. Think about the needs of the target audience and draft a message accordingly. This way, it is more likely to grab the reader’s attention and build trust.
- Imagery holds high regard when it comes to real estate postcards. It is the visual elements of the property that grabs the most attention. However, do not overdo it and make it seem crowded. Keep it minimal and simple for the best results. Remember, limited space is available, and one needs to put the information smartly.
- A CTA or call-to-action is an excellent aspect of postcard marketing. It is an essential component and is the ultimate goal for most realtors. Words like ‘Call Today’ or ‘Get In Touch Now’ help make clients take prompt actions.
- There is no point in the postcard if the prospect cannot reach out to the agent. The key idea is to put relevant contact information on the cards to make it easier for the clients to connect. Include full name, company’s name, website information, contact number, etc., on it. So, the client has many options in reaching out to the agent.
- Another innovative way to design postcards is by adding testimonials. Testimonials remain one of the top influencing factors when it comes to marketing. Add a powerful testimonial about a person and his recent experience with you. It will be more effective and fetch positive results.
Final Thoughts
The just-sold postcards and others are meant to increase the presence in the neighborhood. It specifically makes people aware of the success. Every time an agent sells a property, a message should be sent. So, use the various cards to send the message of accomplishments immediately. Add glimpses of luxurious properties to make it seem more lucrative. Customize the postcard using different fonts, colors, and company logos for better performance. Reach out to an experienced, reputed designer, start with the process, and reach out to your future clients.
Daryl Green 
Raymond Bilger 
Andrew Williams