A business needs to focus on advertising and sales to be successful. The significance of SEO or SMO is to advertise, market and sale company products and services. SEO or search engine optimization helps to enhance the visibility of websites, attract more and more web traffic and it helps to improve the ranking of client’s web resources in different SERPs. The web marketers use effective strategies and techniques to ensure that the client business gets desired exposure and that business sale and profits are maximized.In recent times, social media has become immensely popular among people. More and more people prefer using different social media websites. You can try using social for leads.
The following are the tips to ensure that a social media marketing campaign is successful:-
Social media advertising starts with defining an audience
If you are advertising your products or services in social media then you require defining the audience. Not all people may be interested in the products or services you offer and hence you have to reach out to that audience who are interested in what you sell. If you want to make your products according to the tastes and preferences of your customers then you need to reach out to the people, ask them their interests, the social media websites that they follow. Your advertising strategy should be based on the tastes and preferences of your audience.
Enhanced business sales imply higher website traffic. Therefore, your advertisement strategy should be such that it increases website traffic using pay-per-click model. Optimize your landing page so that you can collect more lead information and include pictures of faces to make the advertising campaign friendlier. Use Google analytics to track the lead conversions from the PPC campaigns. You can set up lead generation campaigns and then increase the chances of converting leads to sales with pay-per-lead campaign.
Daryl Green 
Barbara Ratliff