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FAQ on Online Reputation Management – How to Deal With Incorrect, Negative, or Harmful Content About Your Brand (Cont’d)

Conrad@opencomparison.org' By Conrad Armer Apr14,2017

Online reputation management has intensified over the years as consumers have found that they can post things with ease. This realization has brought attention to the issue of reputation management company reviews. Not all your customers will have flawless experiences with your brand. Consumers will often turn to the Internet and post their thoughts and criticisms online for anyone to see. This is a threat to the success of your business’s success if their reputation management reviews are negative. If your brand is impacted negatively by reputation management company reviews, you need to take action. Going about this can be a tricky process that many brands find challenging. Below are tips, tricks, and tactics to manage your brand’s reputation management when it is hit with negative reviews and other problematic situations.

How do I save my online reputation management from negative content?

The first thing that you need to assess is whether or not the content that is interfering with your brand is breaking any laws. If the content is in any way illegal, you can proceed by taking legal action in order to get it removed. There are laws that exist to protect people online. Consult Google’s Program Policies in order verify that the content in question does indeed violate the parameters put in place. In the event that the content does breach any legal parameters, you may submit a “legal removal request”. Keep in mind that legal action can often draw attention to the situation and be very costly to your business.

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If the content that you wish to have changed is simply because it is information about your brand that is incorrect, then you can contact the publisher directly and ask them to edit it in order to properly portray your business’s information. Oftentimes, they will have no problem in making the simple edits for you.

The best way to save your reputation management efforts from any negative content is to set up your online reputation yourself and provide the correct information from the get go in order to avoid any confusion.

If the content that is hurting your brand is defamatory and harming your brand’s reputation long-term, then you have to take matters into your own hands and initiate some type of damage control. Any negative reputation management company reviews that you wish to bury should be dealt with as soon as possible and without a grain of salt. Building your own online reputation is the best solution to prevent any of these issues from arising.

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