Nike, Inc. is one of the biggest producers of athletic gears in the world today. The company owns the basketball league in the United States of America, besides also sponsoring a host of other sports events across the world. With excellent designers and a great marketing strategy, Nike has become a multinational corporation that is to be taken seriously in the world economy. What makes Nike so great is the constant endeavor to better themselves? With due attention to how the human body works and not merely to the style quotient of the shoes, Nike has revolutionized the world of men’s athletic gear. Shop Nike products online today and experience its latest technology, to find out what comfort actually feels like.
Nike has dedicated itself to finding out the secret to comfortable shoes and has a history of developing innovative and new impact protection systems. The following 4 points elaborate on how the people at Nike make sure you get the best products.
- Impact Protection
Nike, in their products, includes a variety of cushioning systems. The four major cushioning offered by Nike are the Nike Air, Air Max, Air Zoom and Shox. The purpose of efficient cushioning is fourfold: reducing shock, distributing pressure, offering comfort, and protecting from the impact. The area of action of this technology has expanded from the sole to the knees and legs with every new model owing to efficient research. The technology also helps anchor the foot to the shoe to a desirable effect.
- Outsole Technology
The Nike Shox and the Nike Free are empowered by what Nike calls the outsole technology. While cushioning is mostly in-sole, the outsole refers to the body of the shoe, its weight, flexibility, and other factors. According to biomechanical research, lightweight shoes that are highly flexible are better for the human body. This is the kind of shoes that the people at Nike are engaged in building. Shop Nike online to experience the technology first hand.
- Breathable Fabric
The scientific approach that Nike applies to every aspect of a pair of shoes does not escape the fabric used in the design. Nike has formulated its range of breathable fabric, like the Nike Sphere React, Nike Sphere Dry, Nike Dry-FIT, and Nike Therma-FIT. All these fabrics open up when there is sweating and pull the sweat away from the body. The fleece based fabrics prevent heat loss and are perfect for running in cold weather. It prevents moisture from collecting in the sole and making the feet slippery and soggy while playing.
- Innovations
Sometimes, the decisions at Nike are made out of innovative whimsy, and the Nike LunarLite stands as an example. Designer Kevin Hoffner wanted to recreate the experience of walking on the moon through his innovation and so got into field research with the help of aerospace stations and made the lightest and the best cushioning material for Nike. So, innovation and perseverance are all that takes to make your favorite products.
Authentic technologies are found in Nike shoes which are then tested vigorously before being launched in the market under the brand-name of Nike. You are kept in mind during the whole time. Purchase an authentic pair today and shop from gofynd.com.
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Clare Louise 
Andrew Williams